#Wewhotravel - Photo Sharing app
As part of the Hotels.com’s new branding the company felt that it was its own employees that truly typified its core brand values of loving travel and wanting to share their travel experiences with others.
One way to help promote this was to encourage employees to share their travel photos and travel experiences for both internally and on its social media channels. The hashtag #Wewhotravel was used to help build a community around these core values.
It was hoped that an app would be developed to order to help build a library of useable images, making monitoring and sharing the images an easier and more trusted process, as well as managing internal travel photography competitions etc.