As in-house designer I had an integral role in the creative output of their brand and social media channels. I was involved in a number of key project areas.
Social Media Design System
My key responsibility was to help with the development of a new UI design system, UI
Kits and components from the new NW core brand guidelines to be used across digital
deliverables including mobile focused emails, social, digital posters and advertising,
CO GO - NatWest Carbon Tracker App
I was the lead designer responsible for the promotion of NatWest’s new Carbon tracker app. The App which was developed by Co Go aims to help businesses monitor their carbon footprint and help take action in reducing it. The stand alone app was promoted by an introductory video, an email promotion and print material.
CO GO promotional video
As lead designer I helped concept, story board and produce all the CoGo App marketing material.
Digital Posters
I was responsible for the concept and designs of a number of digital posters to help encourage business customers to use the banks online facilities instead of using traditional forms of banking.
