Betfair / Tradefair
Snr Designer/ UX Designer
The Betfair Group is the world's largest Internet betting exchange. I was initially employed to implementation Betfair's new branding across it's exisitng website; working along side the Snr Designer, Information architects and usability Testing team to create user-centric designs.
The initial contract lead on to the role of Senior designer for the
launch of Tradefair - Betfair's financial / spread betting sister company. Leading the design at Tradefair I was responsible for art directing a new "look and feel" well as wire-framing user-centered designs for their new website and spread betting applications.
My role involved:
- Implementation of new branding and user-centered designs.
- Conceptual design work / Art direction.
- Working alongside business managers and senior technologies to create wire frames / IA to ensure
User-centred fully funtional website / betting applications.
One of the UX/ UI projects I worked on – Registration Redesign
For a variety of legal and tax reasons the registration process to set up a Tradefair account has to be both lengthy and is subject to a number of FSA restrictions. In order to simplify and streamline the process as much as possible (and not loss users) a number of UX principles were used in the design process of low and high fidelity wireframes and the final UI design.
Low Fidelity wireframes
I used low fidelity wireframes to help structure the input forms into groups, once the groups were established It was possible to create a breadcrumb graphic to allow the user to know where they are and where they are headed in the process.
High Fidelity wireframes
High fidelity wireframes were then made giving a one column layout for easy scannability, and allowing the team to look at labelling, a number of “optional’ inputs were removed, others were given “helper text” to help prompt users.
Final Design Mock Ups
The breadcrumb graphic was created for the final designs as well as including the FCA notices and other brand touches.