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Betfair / Tradefair

Snr Designer/ UX Designer

The Betfair Group is the world's largest Internet betting exchange. I was initially employed to implementation Betfair's new branding across it's exisitng website; working along side the Snr Designer, Information architects and usability Testing team to create user-centric designs.

The initial contract lead on to the role of Senior designer for the launch of Tradefair - Betfair's financial / spread betting sister company. Leading the design at Tradefair I was responsible for art directing a new "look and feel" well as wire-framing user-centered designs for their new website and spread betting applications.

My role involved: