Betfair / Tradefair

Snr Designer/ UX Designer

Registration Redesign

For a variety of legal and tax reasons the registration process to set up a Tradefair account has to be both lengthy and is subject to a number of FSA restrictions. In order to simplify and streamline the process as much as possible (and not loss users) a number of UX principles were used in the design process of low and high fidelity wireframes and the final UI design.

Low Fidelity wireframes

I used low fidelity wireframes to help structure the input forms into groups, once the groups were established It was possible to create a breadcrumb graphic to allow the user to know where they are and where they are headed in the process.

High Fidelity wireframes

High fidelity wireframes were then made giving a one column layout for easy scannability, and allowing the team to look at labelling, a number of “optional’ inputs were removed, others were given “helper text” to help prompt users.

Final Design Mock Ups

The breadcrumb graphic was created for the final designs as well as including the FCA notices and other brand touches.