team img 1

Upfield Foods

UX / IA & Wireframing

The scope

Upfield is the largest plant-based consumer product company in the world. The company is the #1 producer of plant-based spreads globally, with iconic brands FLORA, RAMA, BLUE BAND, PROACTIV, BECEL, and COUNTRY CROCK.

Following the sale of the company from Unilever, Upfield needed a new corporate website to be both consumer engaging and investor focused.

My Role was to priories the content, produce a sitemap and wireframes layouts to create an engaging website focusing on a number of users including consumers and investors.

Wire Frames

After a number of low-fi wire frames were approved internally, higher fidelity wire produced for the client.

team img 1